Partner Presentation: BRIDG

BRIDG is a dynamic SME specialised in the development and integration of advanced digital solutions in the health and wellbeing sectors. In the FAITH Large Scale Pilot on Active and Healthy Ageing, it participates as both a technology provider and data science partner, contributing to the development and deployment of AI-based solutions designed to help older adults maintain independence and quality of life in their preferred living environments.
The company brings together a multidisciplinary team spanning biomedical engineering, software development, data science, user experience design and regulatory compliance. This  diverse expertise enables the creation of user-centric digital platforms and data-driven decision-support systems that are technically robust while remaining practical and accessible for real-world use. It operates across the full innovation cycle—from conceptualisation and prototyping to large-scale operational deployment—and also offers consultancy services to support organisations in research and innovation activities. The team works alongside care organisations, public administrations and end-user groups to ensure that the solutions are implemented effectively and evaluated under real-life conditions, providing continuous technical support throughout the pilot. Through this role, BRIDG reinforces its commitment to delivering digital solutions that are trustworthy, usable and sustainable, advancing healthier and more autonomous ageing for individuals and communities.
Within FAITH, the contribution focuses on the design and validation of monitoring and decision-support approaches, developing data processing workflows, feature engineering strategies and methods for interpreting behavioural and wellbeing patterns over time. Working in close collaboration with ACTIVAGE, the LSP aims to address the dual challenge of an ageing population and a shrinking care workforce by enabling the deployment of non-intrusive, privacy-preserving and trustworthy AI technologies that support ageing in place. These developments are guided by the FAITH AI Trustworthiness Assessment Framework (AI_TAF), ensuring that the deployed AI systems meet high standards of explainability, fairness, robustness, security, and privacy, fostering user confidence and ethical adoption.