Under LSP1 – Media component The FAITH Project’s Large Scale Pilot

The Media Large-Scale Pilot aims to evaluate the FAITH dynamic risk management framework and to identify how large language model-based technologies can be used responsibly within  the media sector. This will be achieved through large-scale piloting designed to test, assess, verify, and validate the trustworthiness of the AI Intelligent Coaching application, internally developed by ATC and tailored to the needs of the FAITH project. The AI Intelligent Coaching tool supports efforts to counter disinformation by detecting fallacies, hate speech, and already debunked claims in any input text.
The media organisation Freedom House—representing a network of 38 regional media outlets producing independent content—contributes more than 60 journalists/users through its extensive regional, national, and EU networks. With support from ATC, Freedom House strengthens media capacity and fosters greater engagement among journalists through the use of
the AI Intelligent Coaching application. To date, Freedom House, with ATC’s support, has organised four interactive workshops involving 40 participants from diverse media backgrounds. These sessions demonstrated how journalists can effectively use the AI Coaching System to enhance reporting, fact-checking, and storytelling. Based on participant feedback, we have updated the trustworthiness assessment forms to make them more intuitive and user-friendly, helping journalists better evaluate their experience with the AI Coaching System. To maintain engagement we continue to share relevant articles and materials with participating journalists, encouraging them to upload content and exchange ideas through the platform.
In the next phase, by the end of the year, we plan to organise two to three additional workshops to further deepen journalists’ engagement with the AI Coaching System and to strengthen the network of media professionals committed to digital innovation and ethical reporting. At the same we continue to engage the journalist on the platform, assuring that we build solid channels of communication. Therefore, we plan to update journalists at least twice per month with at least 2 media pieces, encouraging them to use the platform, and to analyse the efficiency, trustworthiness, and reliability of it.